Partnerships
Work With Us
BLW Recipes is the free, 20-language recipe library of Avo, the baby-feeding app. Every month parents of babies starting solids visit the site and the apps looking for safe, practical ideas, and we share brands and products that genuinely make feeding easier.
500+
recipes & food guides
20
languages
100K+
app downloads
4.8★
average app rating
After years of producing feeding content, what matters most to us is trust. When we work with brands that share that value, recommending them feels like one parent passing a tip to another, and that is the only kind of partnership we take on.
Collaboration opportunities
Reels, stories & video
Short-form recipe videos for your channels and ours, produced in our kitchen.
Recipe development
Original, tested baby-led weaning recipes built around your product, with photography.
Sponsored recipe posts
A dedicated recipe page on blwrecipes.com, in up to 20 languages, with permanent placement in our collections.
In-app placements
Featured recipes, meal-plan sponsorships and partner content inside the Avo apps.
Ambassador programmes
Long-term partnerships across site, app, newsletter and social.
Who you'll reach
Parents of babies between 4 and 18 months, mostly first-time parents, in the first weeks of starting solids. They are actively buying highchairs, feeding gear, first foods and allergy-friendly products, and they come back weekly as their baby's diet expands.
Let's talk
Tell us about your brand and what you have in mind, and we'll send our media kit.
Email usadmin@avoparenting.com